How to come up with a company name?
Turbologo is a time-tested generator for creating company names. Choosing a company name is the starting point in brand formation. It depends on the name how consumers will treat the company and the products it offers. Therefore, naming should be given special attention. Startups in search of a company name should conduct a thorough research and conduct a comprehensive name. You may need the following tips for perfect naming:
- The company name should be easy to pronounce and remember. Pictorial expressions are especially suitable for the company name, because people can remember words that evoke images well in their minds.
- Naming should be easy to understand and unambiguous. It is optimal if the brand name benefits the client.
- If you are looking for a company name, you should avoid abbreviations. Especially for business startups that are still little-known, naming should at first glance show what it is about.
- The name should not cause negative associations. When you search for a company name, use neutral terms. It may be useful to start a small survey with potential customers or among friends.
- Make sure that the name is original, which is not used by other companies. This can be checked on the Internet.
Ways to come up with the perfect naming
In fact, everything ingenious is simple. The history of great brands proves that successful companies were named according to fairly obvious principles. Let’s figure out the main ways to create a name together!
- The name is based on the name of the founder of the company. This is one of the most common ways of naming, when the name is based on the name or surname of the founder of the company. There are many good examples: Ford, McDonald’s, Procter & Gamble.
- Combining words. Using different words, their separate parts, it is possible to compose completely new words, ideally suited for the brand name. For example, Adidas from the name and surname of the founder Adi Dassler.
- Generator sites. They are online resources that allow you to automatically generate variants of names, taking into account the direction of the company’s activities, as well as other parameters. One of the most famous name generators is Turbologo. With it, you can come up with a suitable name for your company in just a few steps. Just enter your chosen keywords into the search bar. Turbologo will offer the perfect dose of creative inspiration and a new look to complement your own ideas.
- Alliteration. It is much easier to remember the name if it has a rhyme, sound, a certain rhythm or repetition of words, these are the properties of the human brain. For example: Coca-Cola, M&M’s, Chupa-Chups, Shake’n’bake, Motorola, etc.
- Associations. By choosing the right association, stereotype or template with which the company name will be associated, you can get high-quality naming, quick recognition and memorability. It can be various historical or film characters, plants or animals, the name of planets, etc. (For example: Puma, Red Bull, Bounty, Jaguar, etc..)
- Abbreviations. This method is especially good when there is no way to avoid long names. Good examples are: BMW (Bayerische Motoren WerkeAG), IKEA (Ingvar Kamprad Elmtaryd Agunnaryd).
Conclusion
Naming is a painstaking process. The name can encode the meanings and values that are promising for the company, around which the identity and communication strategy will be developed in the future.
Naming includes several stages at once. To create a good name, you first need to analyze the market, and only then generate ideas. Do not forget that no matter how perfect the brand name is, it can easily be spoiled by the quality of service, image or product quality.
