The 5 email sequences you should already have
Email marketing has a huge advantage… You can set up automated email sequences, that you don’t have to touch ever again and it will make you money on autopilot! Let’s check out the best-performing ones.
1. Thank you for subscribing
Establish a relationship with your contacts right from the start and don’t forget to welcome new subscribers with a welcome email after they sign up or subscribe to your newsletter.
Automation scenario:
A contact subscribes to your list -> an email is automatically sent thanking them for subscribing.
With Ecomail.app you can create an unlimited amount of email sequences! Try out their 14-day FREE Trial HERE
2. Discount on the first purchase
You can motivate your e-shop visitors, and therefore your new potential customers, to leave a contact by offering a discount on their 1st purchase. But then you must not forget to send them the discount coupon, and this automation is ready for that.
Automation scenario:
Contact logs in to the list and then a check is made to see if they have already placed an order -> if it is their 1st order, an email is sent to the user with a discount coupon.
However, this does not have to be the end of the communication. In this scenario, a 2nd step is added with a check after a few days to see if the contact has used the coupons and completed the purchase -> if they haven’t, you can nudge them to make the purchase with a second email reminding them of the impending expiration of the discount.
3. Best wishes for the name-days
Make your emails pleasant messages that delight your customers. Send them a holiday card, perhaps with a discount coupon, and increase their loyalty. All without having to keep an eye on the calendar and manually send them out. Once you know the subscriber’s first name, Ecomail assigns a holiday date to the contact and the automation sends an email with the set wish itself.
Automation scenario:
An anniversary date (holiday) occurs -> a wish email is sent to all contacts that have a holiday on that date.
4. Abandoned shopping cart
Most e-shops are faced with a large number of unfinished purchases, called abandoned carts, every day. This can be caused by a complicated ordering process, high shipping or packaging costs, but also because the contact just runs away from the computer or does not have time to complete it at that moment. Either way, remind him of the item he liked and try to bring him back by emailing him.
Automation scenario:
Customer abandons cart -> after a couple of hours, the cart is checked to see if the order has been completed, and if not, an email is sent to remind them of the cart contents.
A second step can be added to this email, where after another x hours or days, the purchase is checked again for completion and another email is sent with an incentive in the form of a discount or free shipping if needed.
5. Reward for 30 days after purchase
Turn one-time customers into loyal ones and try to motivate them to buy again. This scenario can also be used for the so-called repeat consumption and you can use it by asking the customer if they have run out of the product and need another piece.
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Automation scenario:
A customer makes a purchase -> after a few days, a check is made to see if the contact has placed another order, and if not, an email is sent to the customer thanking them and maybe even giving them a discount on their next purchase.
